Chamber, City partner to promote Pasadena business

Chamber’s Grow Your Community, Shop Local aims to benefit local economy and businesses

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Chamber of Commerce, City of Pasadena Partner to Sponsor “Grow Your Community, Shop Local” Promotional Campaign.

Informational media campaign designed by Art Center students with goal of encouraging patronage of Pasadena stores, restaurants, entertainment venues and services

Pasadena, CA — Supporting our local businesses is very important to the ongoing economic vitality of the Pasadena area. The prosperity of everyone in Pasadena is dependent on the financial health of our business community as a whole. One clear way everyone who lives, works or does business in Pasadena can aid in the recovery of our local economy is to spend money in the city where they live, work and do business. The shops, restaurants and services that create local jobs and provide the financial bedrock for Pasadena are dependent on local patrons for their livlihood and ongoing vitality.

To encourage local residents and workers to shop in Pasadena, the City of Pasadena and the Pasadena Chamber of Commerce are partnering with The Agency, a student-run advertising cooperative at Art Center College of Design, to create an informational marketing campaign to promote the importance of spending money with Pasadena businesses. Sponsored by the Chamber and the City, with significant support from Pasadena Volkswagen, THE Magazine, CBS Outdoor, Pasadena Outlook , Pasadena NOW, the San Marino Tribune and Pasadena Weekly, the promotional and informational campaign is intended to encourage those who live and work in Pasadena to also spend their money here.

Pasadena Volkswagen contributed significantly to support the campaign, which was conceived funded by a joint effort of the Chamber and City of Pasadena. Grow Your Community, Shop Local will appear on bus shelters throughout Pasadena. In addition, THE magazine, Pasadena Weekly and Pasadena Outlook have generously provided advertising space in each publication. CBS Outdoor is also generously supporting the campaign.

The promotional campaign was implemented completely by Art Center students working with Mikio Osaki and The Agency @ Art Center. Student project leader Dave Stone and colleagues Elaine Ng, Kerry Hyatt, Clement Jolin, Jaclyn Markle, Scott Meyers, Amy Fleisher and Enrique Barrios conceived three approaches, two of which were chosen to implement the Grow Your Community, Shop Local campaign. Students were responsible for everything from the conception and design to delivery of final elements for production.

“Sales tax dollars, business license fees, property taxes and other assessments paid by business return money to Pasadena to pay for essential services such as police and fire protection and also support our local public schools, parks and PCC,” said Chamber CEO Paul Little. “Spending in Pasadena preserves local jobs, maintains local businesses and saves travel time and gas. We encourage everyone to think local when buying.”

While the Grow Your Community, Shop Local campaign is not affiliated with other local or national efforts to encourage patronage of local enterprises, the Chamber of Commerce and the City of Pasadena support and encourage those efforts. “It is in everyone’s best interest to promote the vitality of our local businesses and encourage those who appreciate and benefit from the excellent quality of life in Pasadena to support it by shopping locally and patronizing those businesses, large and small, that pay a dividend to our community,” Mr. Little said.

The Pasadena Chamber of Commerce and Civic Association is a professional business organization. Since the earliest days of Pasadena, the Chamber has played a major role in the development of this internationally renowned city. Since 1888, when the organization was founded as the Board of Trade, the Chamber’s primary purpose has been the enhancement of both the business climate and the quality of life in Pasadena. The Pasadena Chamber of Commerce serves 1500 members.

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